About Alqami

Alqami is a passionate, innovative and agile team, committed to finding ever-increasing value from data.

Our mission is to maximise the internal and external worth of data as the most valuable commodity in the digital era. Directly or indirectly through our broad, global partner network, we service client needs to realise increased value from their data in an ethically responsible manner.

Our mission is to maximise the internal and external worth of data as the most valuable commodity in the digital era. Directly or indirectly through our broad, global partner network, we service client needs to realise increased value from their data in an ethically responsible manner.

Alqami does this by:

  • Providing executive education on data
  • Assessment of current data ecosystem
  • Defining a monetary value for data assets
  • Developing external monetization use cases
  • Implementing proven go-to-market strategies
  • Ensuring compliance to data regulations.

Meet the team

Samantha Campbell

Chief Executive Officer

Samantha Campbell is a founding team member joining Alqami in 2018 as Director of Operations before becoming CEO. She leads the team with a desire to help businesses recognize the importance and value of data. Samantha is responsible for defining business strategy and managing the team's focus across London and the U.S. to deliver sustainable growth and success of the company.

Samantha started her career in the Resource sector holding traditional finance roles from treasury and management accounting, later transitioning to Financial Services where Samantha held various business development roles. Prior to launching Alqami she was responsible for coordinating the research due diligence and data requirements for the Ratings and Consulting clients at UBS AM Australia.

Samantha is vibrant, personable, and strives to operate with flexibility giving her an ability to
 cope with high pressure and challenges.

David Riley

Head of Business Development

David is responsible for reviewing and delivering the business development strategy, creating and implementing proactive sales strategies to maximise sales and profitability. David is also focused on building out Alqami’s strategic partnerships and developing a sponsored data valuation methodology.

David has spent the last 20 years in strategy, leadership, business, and advisory roles in financial services and consulting firms. He has extensive experience in product and proposition development, as well as M&A and post-merger integrations, for both early phase and global organisations. He has held senior positions with Barclays, Deutsche Bank and the London Clearing House. He started his career in New York, and has subsequently worked extensively across Europe, Africa, Asia and the Americas.

David is an energetic and adaptable person who enjoys a wide range of activities outside of work from hiking through to history. He brings these passions into his professional endeavours.

Haydn Jones

Director and Co-Founder

Haydn has 20+ years of diverse leadership experience covering technology, equities, treasury, operations, payments and settlements, consulting, sales, enterprise architecture, procurement, strategy, central banking and regulation.

Haydn most recently founded an education business through which he presented courses and training on data activation, digital transformation, and understanding blockchain technology and digital currencies. Most recent delivery has been to financial institutions in China, South Africa, Saudi Arabia, Nigeria and Russia.

Prior to this Haydn was General Manager of the Japanese, global technology company Fujitsu, and has held senior Ops and Tech strategy roles in the Bank of England, A.T. Kearney and Deutsche Bank.

He is an inclusive, driven, highly creative, strategist. He has a broad interest in science and geo-politics. Above all, he is a realist.

Meet the team

Samantha Campbell

Chief Executive Officer

Samantha Campbell is a founding team member joining Alqami in 2018 as Director of Operations before becoming CEO. She leads the team with a desire to help businesses recognize the importance and value of data. Samantha is responsible for defining business strategy and managing the team's focus across London and the U.S. to deliver sustainable growth and success of the company.

Samantha started her career in the Resource sector holding traditional finance roles from treasury and management accounting, later transitioning to Financial Services where Samantha held various business development roles. Prior to launching Alqami she was responsible for coordinating the research due diligence and data requirements for the Ratings and Consulting clients at UBS AM Australia.

Samantha is vibrant, personable, and strives to operate with flexibility giving her an ability to cope with high pressure and challenges.

David Riley

Head of Business Development

David is responsible for reviewing and delivering the business development strategy, creating and implementing proactive sales strategies to maximise sales and profitability. David is also focused on building out Alqami’s strategic partnerships and developing a sponsored data valuation methodology.

David has spent the last 20 years in strategy, leadership, business, and advisory roles in financial services and consulting firms. He has extensive experience in product and proposition development, as well as M&A and post-merger integrations, for both early phase and global organisations. He has held senior positions with Barclays, Deutsche Bank and the London Clearing House. He started his career in New York, and has subsequently worked extensively across Europe, Africa, Asia and the Americas.

David is an energetic and adaptable person who enjoys a wide range of activities outside of work from hiking through to history. He brings these passions into his professional endeavours.

Haydn Jones

Director and Co-Founder

Haydn has 20+ years of diverse leadership experience covering technology, equities, treasury, operations, payments and settlements, consulting, sales, enterprise architecture, procurement, strategy, central banking and regulation.

Haydn most recently founded an education business through which he presented courses and training on data activation, digital transformation, and understanding blockchain technology and digital currencies. Most recent delivery has been to financial institutions in China, South Africa, Saudi Arabia, Nigeria and Russia.

Prior to this Haydn was General Manager of the Japanese, global technology company Fujitsu, and has held senior Ops and Tech strategy roles in the Bank of England, A.T. Kearney and Deutsche Bank.

He is an inclusive, driven, highly creative, strategist. He has a broad interest in science and geo-politics. Above all, he is a realist.

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