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About Alqami

We provide value to our customers by identifying under-utilised data across enterprise silos and delivering actionable steps to increase returns on this unique asset and investment outlay. Our mission is to activate our client’s data assets to provide superior market wisdom and customer insight.

Our Mission

Data is everywhere and it has become the most powerful asset in the world. While businesses have lots of data, they don’t know how to activate its true potential. Alqami engage with businesses to educate, guide and build a deeper understanding of their data and how to use it in the most efficient way to drive value.

How? By building an agile team of experienced data specialists who ask the right questions to enable actionable insight, and discover unique connections matching producers and consumers of data. We’re collaborative, flexible and ready to tackle any data challenges that our clients throw at us, meaning we can turn an expensive, legally-sensitive data problem into a profitable asset.

Our Leadership Team

We’re led by a team who constantly questions, analyses, and challenges to unlock great creativity and value from data.

Haydn Jones

Chief Executive Officer


Haydn has 20+ years of diverse leadership experience covering technology, equities, treasury, operations, payments and settlements, consulting, sales, enterprise architecture, procurement, strategy, central banking and regulation.

Haydn most recently founded an education business through which he presented courses and training on data activation, digital transformation, and understanding blockchain technology and digital currencies. Most recent delivery has been to financial institutions in China, South Africa, Saudi Arabia, Nigeria and Russia.

Prior to this Haydn was General Manager of the Japanese, global technology company Fujitsu, and has held senior Ops and Tech strategy roles in the Bank of England, A.T. Kearney and Deutsche Bank.

He is a trained Engineer, holding an M.Eng from Manchester University, with English Bar exams and is a Fellow of the Institute of Engineering and Technology. He is an inclusive, driven, highly creative, strategist. He has a broad interest in science and geo-politics. Above all, he is a realist.

Samantha Campbell

Director, Global Operations


Samantha is responsible for the business growth of Alqami, organising and overseeing the daily operations. She ensures that the business is well-coordinated and productive by managing its procedures and co-ordinating the specialist partners, advisers and business development teams in London and across the United States.

Her background is accounting and financial services. Prior to launching Alqami, she held various traditional finance roles including, three years as a Treasury Accountant for a mid-tier mining company, trading FX and managing the Australian business cashflow, a Business Development position with a Fixed Income broker working with a wide range of wholesale and institutional clients, and most recently Samantha was a Research Associate in the Wholesale Client Coverage team for UBS Asset Management (Australia), responsible for coordinating the research due diligence and data requirements for the Ratings, Consulting and National Account clients.

Samantha also spent over a year in management consulting for a boutique firm where she developed, operational rigor, problem-solving and strategic planning skills. Samantha is vibrant, personable, and strives to operate with flexibility giving her an ability to cope with high pressure and challenges.

David Riley

Strategy & Business Development


David is responsible for Strategy and Business Development within the Americas. His specific focus at Alqami is building out the advisory capabilities, as well as business development and strategy across all solutions provided.

David has spent the last 20 years in strategy, leadership, business development, and advisory roles in financial services and consulting firms. He has extensive experience in product and proposition development, as well as M&A and post merger integrations, for both early phase and global organisations. He has held senior positions with Barclays, Deutsche Bank and the London Clearing House. He started his career in New York, and has subsequently worked extensively across Europe, Africa, Asia and the Americas.

David holds a Bachelor of Science in Economics from Ohio State, and an MBA from the Georgia Institute of Technology (Georgia Tech). David is an energetic and adaptable person who enjoys a wide range of activities outside of work from hiking through to history. He brings these passions into his professional endeavours.